Upon launching up
launch of Al-Afrah Company, which is considered one of the leading one in the field of
manufacturing bleaches and washing powders in Syria.
Al-Afrah products are characterized by diversity of its varieties and high quality. Al-Afrah
has won the consumer’s trust in Syria and abroad.
Vision
Shawaf Group for Industry and Trade has been striving since its inception to be a
leading holding group in the Arab world, managing its various projects in the industrial
and commercial fields to maintain its values of quality, performance and development.
Chairman
Abdul Salam Al-Shawaf
Our Mission
In Shawaf Group, we are keen on satisfying our customers and achieving mutual benefit
with them, enhancing their confidence in the quality of our products and its constant
development, adopting trained and specialized professional human competencies,
creating job opportunities for emerging human resources and attracting them within the
projects of Al-Shawaf Economic Group.
Our Timeline
5 th stage: growth and proliferation
This phase began in early 2010, when Al-Afrah Company became part of the Al-Shawaf
Group for Industry and Trade Limited Liability, which includes multiple industrial and
commercial activities, where a factory for mixing and filling cleaning liquids was
established, and new warehouses for the company were established.
Shawaf Group obtained ISO 9001:2008 Quality Conformity Certificate and the
Certificate of Conformity from the Syrian Standards and Metrology Organization
The group faced the repercussions of the emerging political conditions in its home
country and other countries, which affected the implementation of its second five-year
plan, which covers the period (2011-2015). Despite this, the group remedied these
circumstances and completed its expansion plan by establishing its company in the
Hashemite Kingdom of Jordan. The group is currently in the process of expanding its
markets to the Arab Gulf countries, the Balkan countries and the Caucasus republics.
4 th phase: administrative, marketing and production modernization.
This phase was between (2004 and 2009) and was characterized by the restructuring of
the company to keep pace with modern developments in the field of marketing and
management. The first five-year plan was developed for the company, which approved
the establishment of distribution centers belonging to the company in the main regions
of Syria, and established a balanced administrative structure that grew and developed
according to the needs company.
Two production expansions were accomplished to meet the growth of markets, new
trade names were launched, and export markets were expanded.
Therefore, the company has contracted with specialized local and international
consultants to improve the quality of products and organize the mechanism of modern
administrative and marketing work.
3 rd phase: developing production of detergent powders and laundry bleaches for regular and automatic washing machines
This phase extended between (1983 and 2004) and was characterized by an increase
in the demand for washing powders for regular and automatic washing machines with
the large population growth in Syria, as the company expanded its production and
marketing internally and internationally and exported its products to the republics of the
former Soviet Union, which was considered one of the most important markets for Al
Aafrah company at that point
2 nd phase: production of laundry detergent powders
This period persisted from 1974 to 1983 as the company supplemented
detergents to soap and bleachers manufacturing.
In 1975 the company expanded its plants to respond to the growing
demand in concern of its products specifically upon automatic washing
machines spread which resulted in higher demand for detergents.
1 st phase: manufacturing soap and laundry bleach.
Quality Policy
Quality Policy Constitutes in Shawaf group an integral part of the general policy of the group.
The group has an effective quality management system which matches the requirements of the International Standard ISO9001: 2008
The group implements an effective quality management system that matches the
requirements of international standards ISO9001:2008 and the continuous improvement
and development of production elements and methods, by applying the operations
approach in all activities to ensure continuous development of performance to meet the
changing requirements of customers and stakeholders, legal requirements for the
product and focus on their satisfaction.
Management of the group is committed to establishing a general framework of quality objectives to ensure:
